- A survey conducted by Zity unveils interesting insights about the present and future of shared mobility in Paris.
- 26% of Parisians are users of shared mobility
Paris, October 27, 2022
Launched in Paris in 2020, Zity by Mobilize offers a mobile app for renting self-service electric vehicles by the minute. Flexible and committed, the operator’s mission is to spread access to sustainable and shared mobility in urban areas.
To identify and understand users’ expectations in terms of shared mobility and more specifically car-sharing, Zity – in collaboration with the research firm Lexis – conducted a survey of 1,000 Parisians.
Shared mobility: well-identified services
First observation: Parisians are already well informed about the subject of shared mobility (cars, bicycles, scooters). While 86% of the sample has heard of these modes of transportation, only 26% of respondents have already used them. The rate is 32% among 26–40-year-old, which shows the particular interest of generation Y in shared mobility.
Among the available options, carsharing stands out for its reputation: the model is known by the public (64%) and arouses a marked interest since two-thirds of respondents plan to use carsharing in the future.
A strong potential of multimodality and social link
Among the most frequent uses are connections to train stations (33%) and airports (up to 48% among 18–25-year-olds).
In addition, visits to family or friends (36%) and outings with friends (31%) are frequently cited as reasons for using carsharing. Mobility is resolutely shared: 80% of respondents already share their trips with other passengers or consider doing so. This trend is particularly strong among 18–25-year-old Parisians, with one third of them stating that they use carsharing «mainly in group».
By offering a free-floating car-sharing service of 4-seater and 5-seater across a 95 km² area in Île-de-France, Zity is already well-suited to serve the Parisians’ need for flexibility. But the “Zityzen’s” range of action is even greater, thanks to Zity’s unique Stand by feature. Whenever a user wants to make a break on their journey, they can activate the Stand by mode to keep their rental at a greatly reduced cost per minute.
Use cases and expectations vary between men and women
As with all shared mobility, men are overrepresented among carsharing users in Paris (57%). Since access to a car is an important factor of autonomy, it is crucial to understand the specific needs and expectations from all populations.
The study conducted by Zity and Lexis identified habits and expectations that stand out among female users. For example, 48% of women surveyed said they use carsharing spontaneously (+17 points). These differences are also reflected in the consideration phase. For 77% of the women surveyed, the user-friendliness is an important criterion (+9 points).
What future for mobility?
When asked about their expectations, Parisians above all want a massive diffusion of shared mobility and electric vehicles. As for car-sharing users, 81% of them say they are ready to spend more for a more ecological service. These findings support Zity’s choice of a fleet of 100% electric vehicles.
In addition, mobility will have to be essentially accessible and easy to use, while autonomous vehicles are only a minor consideration for the Parisians consulted.
About Zity by Mobilize
Zity is the shared mobility company of Ferrovial and the Renault Group. With operations in Madrid, Paris, Lyon, and Milan, it has more than 560,000 users with a 100% electric fleet of 1,875 vehicles. Safety, sustainability, and technological innovation are the cornerstones of the project, which allows users to book, open and start or end their rental from a mobile app. Users can park their vehicle both inside and outside the service area thanks to the super discounted Stand By rate. Rentals can be terminated at any location and time within the Zity zone.
More information on Zity:
https://www.linkedin.com/company/zity-mobility/
About the study
Study conducted by Zity with the help of Lexis, from 30/08/2022 to 06/09/2022 on a representative sample of 1,000 people living in the Île-de-France region (900 people in Paris, 100 people in Clichy, Boulogne-Billancourt, Issy-les-Moulineaux, Vanves, Meudon-sur-Seine, Sèvres).
